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How to Sell Jewelry Online with Ease

Kate Miller-Wilson
Girl making jewelry

Selling jewelry, whether it's handmade items you've created or pieces you no longer need to keep in your collection, is a great way to bring in income and find great homes for your treasures. Knowing where to sell jewelry online is important, however. You need to go beyond the basic resources and find some niche places to market your items.

Where to Sell Handmade and Vintage Jewelry

If you make jewelry yourself or love sharing vintage pieces with the world, you're probably already familiar with Etsy and Amazon Handmade. However, there are actually a lot of other great places to market your work. You can score some additional sales by trying the following sites.

ArtFire - Simple and Customizable

ArtFire is ideal if you want the ease of a creating a simple storefront you can customize yourself. You'll have your jewelry work marketed to millions of potential customers, and they offer easy sharing to Instagram and other social media sites. It also has a Better Business Bureau rating of A+. There are three main plans to choose from about $5 to $40 per month. For the most modest plan, you pay a $0.23 fee per item, but for the upgraded plans, there is no associated fee. All in all, it's a good, affordable option for marketing your handmade jewelry.

StorEnvy - Total Control

StorEnvy is a very different concept than the traditional marketplace format used by Amazon and many others. With this site, you build a storefront and manage it yourself. Opening a store is free. Your jewelry can be listed in the StorEnvy marketplace, but you only pay a 10 percent commission if your pieces sell through the marketplace. You don't have to pay a commission if your items sell through your own store. It's a much more hands-on approach that can save you money but may require more work. Sellers who have used StorEnvy report it's easy to set up a shop and painless to make sales, but they also say the site is prone to crashing.

Zibbet - Personal and Community-Based

Zibbet is similar to other options in that it allows you set up a storefront in a marketplace, but with only 50,000 storefronts, it's much smaller than the alternatives. This translates to a more personal, community-based approach that does not hurt your sales, according to CraftMakerPro. Plans range from $4 to $16 per month, and there are no listing fees, set-up fees, or limits to your number of handmade and vintage jewelry listings. If you already have an Etsy store, you can even copy items directly from it to your Zibbet store.

Open Sky - Major Exposure

Although it has some drawbacks when it comes to flexibility and profit margins, Etsy Alternative reports Open Sky excels at providing great exposure for your jewelry. You need to keep your materials cost low for you pieces at this site, since they take 50 percent of the sales price as a commission. That can be a challenge for high end items, but if you create jewelry that doesn't rely on precious gems or metals, it may work for you. The advantage here is that the site has 100 million shoppers and is good at marketing your work. You pay about $40 per month for your account, and don't need to pay a per-item listing fee.

Selling Used Jewelry

You can also sell your pre-owned pieces online, and eBay isn't your only option. Whether you're selling just a few things or planning to make a business of re-selling jewelry, these options can work.

The RealReal - Reputable Consignment Selling

Consignment giant The RealReal offers a marketplace for one-time sales or repeated selling, and they specialize in luxury items like jewelry. Rather than setting up a storefront, you let the site market your work for you and take a commission. The commission depends on the value of the item you're selling, so getting it appraised before you sell is a good plan. According to The Washington Post, there are a lot of scams online, but you can have success with reputable sites like The RealReal. If the item is worth less than $200, the commission is 50 percent. The commission percentage goes up with value with items worth over $10,000 resulting in a 70 percent commission. Still, this is a good option if you want to sell your pre-owned jewelry without the hassle of marketing.

Worthy - Transparent Communication

With a BBB rating of A+ and positive reviews from past sellers, Worthy offers another option for selling your jewelry. You send in the item, which a GIA-certified gemologist appraises. Then the item sells at auction, which Worthy manages for you. After the sale, Worthy sends you a payment for the sales price minus a 20 percent commission. The site prides itself on transparency and communication, although some sellers feel the communication is possibly a bit excessive. This is a great option if you want to sell you jewelry at auction with a hands-off approach.

Find a Good Home for Your Treasures

No matter which site you choose to sell your jewelry online, take some time to read the fine print and compare options. Knowing the choices helps you select the best place to find a good home for your treasures.

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How to Sell Jewelry Online with Ease