The Jewelry Factory in Hackensack: 8 Custom Designs

Marquise diamond rings

The Jewelry Factory in Hackensack, New Jersey offers a large selection of beautiful jewelry designs for an affordable price. The Jewelry Factory is one of the 16 stores operated by America's largest jewelry manufacturer, Goldenwest Diamond Corporation. Located on Main Street, the Jewelry Factory provides a one-stop jewelry shopping experience in an elegant setting. Whatever type of jewelry you want, the Jewelry Factory probably has it.

About the Jewelry Factory in Hackensack

The Goldenwest Diamond Corporation

Bill Doddridge became interested in jewelry working at his stepfather's pawnshop. Doddridge worked with his stepfather for years learning about the jewelry industry and saving up money for his own pawnshop. In 1977, he started his own business, the Buena Park Loan & Jewelry.When Doddridge realized that his pawnshop was not earning enough money from used jewelry, he began looking for ways to increase business. He started designing jewelry, which he could make for less than buying used jewelry from customers. He created trendy designs for low prices. He also started selling quality loose diamonds at lower prices. Business improved because customers liked buying original modern jewelry and loose diamonds at affordable prices. He guaranteed that all of his jewelry would appraise for double the amount customers paid.

Doddridge moved his business to a larger location and started manufacturing jewelry on-site in 1986. By 1987, he also began importing diamonds directly from Israel, which allowed him to offer quality jewelry for a significantly lower price than other jewelers.

In 1988, Doddridge closed the pawnshop to focus exclusively on his jewelry business. By the early 1990's, he had three stores in California. Today, Doddridge is CEO and President of his jewelry business, the Goldenwest Diamond Corporation. Goldenwest Diamond Corporation is now considered one of the world's leading private importers of diamonds and precious gem stones. Goldenwest owns sixteen stores across the United States operating under the names the Jewelry Factory, the Jewelry Exchange and the Jewelry Source. The Jewelry Factory in Hackensack serves customers in the New Jersey and New York areas.

Factory Direct Jewelry

Most of the Jewelry Factory's jewelry is manufactured at the corporate headquarters store in Tustin, California. Since Goldenwest imports the diamonds and gem stones for their jewelry designs and manufactures the pieces in-house, the Jewelry Factory can offer customers a savings up to 80 percent off of standard retail prices. The Jewelry Factory also guarantees all store-designed jewelry under $3000 to appraise for double the amount the customers pay. The in-house jewelry manufacturing and the jewelry importing allow the company to advertise the Jewelry Factory as a direct diamond importer with factory direct prices.

Jewelry Factory Designs

The Jewelry Factory is best known for offering a large variety of fine jewelry with precious and semi-precious gems for reasonable prices. Original designs range from the latest trends to antique replicas. The jeweler designs jewelry in gold, platinum and silver. The Jewelry Factory is also known for its affordable loose diamond collection. The store sells all types of jewelry: rings, necklaces, earrings, brooches and bracelets. The Jewelry Factory also has six exclusive collections. Each collection offers rings, necklaces, pendants, earrings and bracelets in yellow gold, white gold and platinum. Custom-made jewelry is also available. Exclusive collections include:

  • Krizanti
    • Comes in classic and modern styles
    • Uses the invisible set technique which means the stones are set deep in the band with no prongs
  • International Designs
    • Features handmade designs from Hong Kong, Thailand and India
    • Utilizes the invisible set technique and prong set styles
  • Perfectly Matched
    • A diamond jewelry collection
    • Offers diamond stud earrings and anniversary bands
  • Journey
    • A modern diamond jewelry collection with an anniversary theme
    • Has many free flowing designs like swirls and curved lines
  • J.E. Collection
    • A higher-end jewelry collection
    • Incorporates both flowing, modern styles and classic designs
  • William Scott
    • Offers matching diamond wedding bands
    • Uses the Swiss-cut design technique


The diamond ring is one of the most popular items at the Jewelry Factory due to the designs and deep discounts. The Jewelry Factory also sells rings in other precious and semi-precious stones such as emeralds, sapphire or ruby. Rings designs are available to fit every taste from traditional to modern. Some of the ring styles available are:
  • 1 carat round diamond wedding set in a 18K white gold band (prong set)
  • 3.20 carat round diamond and ruby ring in a 14K yellow gold band (prong set)
  • 3.73 carat round diamond and square garnet ring set in a white gold band (prong set)
  • 1/3 carat diamond bezel set ring set in a 14K white gold band (gents ring)


The Jewelry Factory is also known for its necklace collection. Necklaces come in a variety of modern and classic styles. A woman can find necklace to complement almost any outfit. Necklace designs include:

  • Star - 1/4 carat diamond set in 18K white gold with chain
  • Intersecting hearts - 1/4 carat diamond set in 10K yellow gold with chain
  • Ruby heart - 1/2 carat diamond and 1/3 carat ruby set in 10K yellow gold with chain
  • Tanzanite oval - 3/4 carat tanzanite and 3/4 carat diamond set in 14K yellow gold with chain

Ways to Buy Jewelry Factory Designs

The Jewelry Factory in Hackensack is located at 171 Main Street. You can call the store at (201) 525-1300. Jewelry Factory designs can also be purchased at one of the other sixteen United States locations or online at the Jewelry Exchange site. Addresses for the other sixteen stores are listed on the website. Store locations include:

  • Jewelry Exchange Los Angeles - Tustin, California (Corporate headquarters and factory)
  • Jewelry Exchange Chicago - Villa Park, Illinois
  • Jewelry Exchange Dallas - Dallas, Texas
  • Jewelry Exchange Tampa - Tampa, Florida
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The Jewelry Factory in Hackensack: 8 Custom Designs